Fashion isn’t something that a lot of men think about on a daily basis.

In fact, I’ve had guy friends that would literally rather sit through a “Sex and the City” marathon than spend the day shopping for themselves. Most guys have two modes: fast and functional.

So where does a guy who’s looking to up his fashion game turn without having to troll men’s fashion magazines and read tailoring advice from the likes of Kanye West? Well, look no further. We are here to help with some basics.

What exactly is style? It’s a very personal thing. One man’s designer blazer is another man’s monkey suit. One man’s graphic tee is another man’s laundry day shirt. But before you go burning all of your t-shirts and suits, decide what vibe you’re trying to rock on a daily basis. Style is about doing your own thing, and making other dudes envy your flawless lack of effort.

There is a distinct difference between style and fashion. Women know this inherently. Style is making something your own. Fashion is a fad that you are embracing to try and be “in.” Fads change every day. An effort to latch on to the latest trend almost never works out organically. Style is effortless, it’s quintessential you and makes you feel good about yourself.

So where should you begin?

Think about the personal qualities you want most to broadcast to the world. What kind of people are you looking to attract? Remember, like attracts like. It may be a cliche but cliches exist for a reason–because they’re true. Are you quirky? Business minded? A complete super nerd? Style is a great way to let the world know where you’re coming from.

Defining style is a very personal journey.

Filling your closet with a line for every season might make you look like a GQ model but it won’t mean that you’ve found your groove. If you aren’t comfortable with your look, you aren’t telling the anyone that you’ve arrived and you’re going to do great things. You’re simply broadcasting to the world that you’re a poser. Your style should be an expression of who you are.

Think about your life a year from now, five years from now. Where do you see yourself living? What will you be doing for work? Who do you want to be in the future?

Don’t be afraid to discover style inspiration from icons with similar tastes. If you like a look, steal the basic components and make it your own.

There are tons of examples of “stylish” celebrity men. Their looks can be great inspiration for your own style. Let’s consider Johnny Depp for a moment. Depp has built a career on the promotion of his quirky, rockabilly image. He dressed in a blue tuxedo and a bow-tie in the early 2000s when he was nominated for the Academy Award. He’s the go-to-guy for doing things on your own terms. Depp never follows trends. He’s his own guy and never apologizes for being one-of-a-kind. Don’t be afraid to buck the trends.

Go through the next month or so asking yourself a series of important questions that may help you define your personal style.

Here are just a few: What does your daily attire say about who you are as a person? Are you dressing for success or comfort? Are you trying to catch the eye of a certain someone? What do your clothes say about your lifestyle? Are you trying to pull of that edgy bad boy thing? Are you a party dude or a man on a mission? What do your clothes say about who you are and where you’re going in life?

All of these questions can help you define your personal style. And it’s okay to have personal style icons. Maybe you’re really  into the vintage look and you think nobody worked it better than Frank Sinatra. David Beckham, for example, is somewhat of a style genius. Icon is a word that is thrown around a tad haphazardly in the age of the internet, but David would definitely qualify as a style icon. His style is flawless: classic, chic and almost always monochromatic. He’s seldom photographed without a tailored suit jacket or dress shoes.

Some women really seem to go for the preppy look pulled off by Zac Effron. This look can be achieved by pairing a simple t-shirt with a sweater and a sports coat over it. Dress it up with a pair of suave loafers or go more casual and take over Silicon Valley with a pair of Chucks.

There’s no shame in trying to model your look after someone you know got it right.

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